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Pricing, Free Trial and Subscription

Last reviewed October 14, 2026 View as Markdown

Everything in YOUB except talking to the coach is free, with no payment method and no time limit. The coach subscription covers the conversations with the coach. Every new account starts with free coach access, and the free trial lasts up to 4 weeks, depending on usage. No payment method is needed to start. There is one subscription tier, billed monthly or yearly. Current prices are on the pricing page.

What Is Free

These features are part of every YOUB account from the day it is created, with no subscription, no trial and no payment method:

  • Training plans and the sessions in them, including editing and rescheduling
  • Race goals and your race calendar
  • Activity upload and analysis, including automatic threshold detection
  • Wearable connections and the sleep, recovery and daily data they bring in
  • Calendar sync, so your appointments sit next to your training
  • Structured workouts sent to your watch or bike computer
  • The connection between YOUB and your own AI assistant

When the free coach access ends, all of these keep working.

What the Subscription Adds

The coach subscription covers the conversations with the coach:

  • Chat with the coach in the app, including voice messages and files you send in the chat
  • Coaching over WhatsApp
  • The messages the coach sends on its own: the morning check-in, the message after a recorded activity and the weekly reflection

There is a single subscription tier. Every subscriber gets the same coach; the monthly and yearly plans differ only in billing interval and price.

The Free Trial

Every new account can talk to the coach for free, in the app and over WhatsApp, without entering a payment method. The free trial lasts up to 4 weeks, depending on usage. The coach cannot see when the free coach access of your account ends; the app shows your coach access under Settings > Subscription.

When the free coach access ends, the coach conversations pause until you subscribe. Your plan, your analysis, your wearables and your calendar sync keep working.

Choosing a Plan and Subscribing

You can subscribe in the app under Settings > Subscription, or with the Activate your coach button the chat shows when you have no active coach access. There is a monthly plan and a yearly plan. The yearly plan bills once a year and costs less per month; the monthly plan bills every month. Current prices are on the pricing page, and the checkout screen shows the exact price for your account before you confirm.

How the purchase runs depends on where you subscribe:

Where you subscribe How you pay
iPhone or iPad app In-app purchase through the App Store, billed to your Apple account
Android app Secure Stripe checkout page, paid by card
Web (my.youb.app) Secure Stripe checkout page, paid by card

Subscriptions renew automatically until you cancel them. On iPhone, Restore purchases under Settings > Subscription brings back an earlier App Store purchase.

Partner Codes

A partner code from a club or coach can give you a partner price on the coach subscription. Enter the code under Settings > Subscription > Partner code and tap Apply code, or tap Have a partner code? on the subscribe screen. The partner price is applied at checkout; the checkout page itself has no code field.

An account is linked to one partner code at a time. Under Partner code linked you can Change code or Remove it. A running subscription keeps its price either way; a new code applies to your next subscription.

When a Subscription Ends

When a subscription is cancelled or lapses, the coach conversations stop: chat in the app, coaching over WhatsApp and the messages the coach sends on its own. Everything else keeps working: your plan and its sessions, race goals, activity analysis, wearable connections, calendar sync and workouts on your watch.

Nothing is deleted when a subscription ends. Your account, history and settings stay as they are, and subscribing again brings the coach back with what it knows about your training so far.

Managing or Cancelling a Subscription

A subscription can be cancelled at any time. Coach access continues until the end of the period already paid for.

Open Settings > Subscription and tap Manage subscription. Where it leads depends on who bills the subscription, not on the device you hold:

  • App Store subscription: opens Apple's subscription management. You can also manage it on your iPhone or iPad under Settings > your name > Subscriptions. An App Store subscription can only be managed there.
  • Stripe subscription (bought on Android or on the web): opens the billing portal, where you update your payment method, view invoices or cancel.

To move a Stripe subscription between monthly and yearly, write to [email protected].

The coach cannot cancel a subscription, change a plan, or see or change payment details. For billing questions the portal does not answer, write to [email protected].

Common Questions

What does YOUB cost? Everything except the coach conversations is free. The coach subscription is billed monthly or yearly; current prices are on the pricing page, and the checkout screen shows the exact price for your account.

Do I need a payment method to try the coach? No. Every new account starts with free coach access without one.

How long is the free trial? Up to 4 weeks, depending on usage.

What can I use without paying? Training plans and sessions, race goals, activity upload and analysis, wearables, calendar sync, workouts on your watch and the connection to your own AI assistant.

Does deleting my account cancel my subscription? No. Cancel the subscription first, in Apple's subscription settings or in the billing portal, then delete the account (see Your Data, Privacy and Deletion).

What happens to my data if I cancel? Your data stays and everything outside the coach conversations keeps working. You can subscribe again later and continue where you left off.